Adobe Acquires for $1,275 Million

Adobe acquires collaborative video production software

Adobe has announced that it has acquired the company behind collaborative video production software for $1,275 billion. Adobe shares that it tried to build its own collaboration software on its own but decided to purchase because some customers already use it in their workflows. does the often time-consuming editing and reviewing process of images asynchronously and in Google Workspace style over the web. Editors and clients can store and view images using the company’s cloud-based software and leave feedback on edits by simply sharing a link. also has integrations with popular video editing software such as Adobe Premiere Pro, Apple Final Cut Pro, and Avid Media Composer. will operate independently until Adobe’s deal is completed. Then the company’s founders, CEO Emery Wells, and co-founder John Traver will join Adobe. Adobe says Wells will continue to lead the team and report directly to Adobe’s chief product officer, Scott Belsky. While underlining that Adobe’s ownership of will offer more resources and closer integrations with Premiere Pro and Creative Cloud, the product will continue to support non-Adobe software such as Final Cut Pro, Avid, and DaVinci Resolve.

What is curious is how subscribing to will continue in the future. A limited version of is currently available for free. There are also paid options available. We can safely say that these plans will be integrated into the Creative Cloud subscription in the future.

By the way, Apple M1 support came for Adobe Premier Pro last month.


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